Thursday, January 06, 2005

See an advance screening of the new Topher Grace film IN GOOD COMPANY

Hugh Hewitt wrote on his website yesterday about the first attempt to make movie promotion bloggable. Basically, if you're a blogger and would like to see IN GOOD COMPANY, you can e-mail Grace Hill Media and apply to see an advanced screening of the movie. The only stipulation being that you have to blog about the movie after you've seen it.

From Hugh...

Jonathan Bock movie marketer extraordinaire and president of Grace Hill Media responded to my post with the belief that the day will never come when studios will open-source market all of their films, because most of the time they’re basically trying to hide a turd in a Tiffany box. He does, however, feel that maybe the day will come when studios will open-source market good films to blogs, because positive response will only benefit a true gem of a movie.

Well guess what? That day has come. Grace Hill Media has risen to my open source movie marketing challenge. The maiden-launching film? IN GOOD COMPANY, starring Dennis Quaid, Topher Grace and Scarlett Johansson. So blogosphere, if you have a blog and would like to attend an advance screening, prior to the film’s release of IN GOOD COMPANY (official site & trailer) , just email and you and a guest can be added to the list. In exchange, all you will need to do is blog about the film after seeing it.